Branding & Identity
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Case Study: Mango – “Sunset Dream” (2024)
In July 2024, Mango announced that the campaign for its youth line (Mango Teen) limited‑edition “Sunset Dream” collection was generated entirely using artificial intelligence. The campaign formed part of Mango’s Strategic Plan 2024‑26 (“Earn” lever: technology, data, operational excellence) and launched across 95 markets. For visual marketing professionals, the campaign offers a clear lesson: the future of visuals is…
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Case Study: Coca-Cola’s “Create Real Magic” — Generative AI Meets Brand Creativity
Introduction In March 2023, Coca-Cola launched “Create Real Magic”, an innovative platform inviting digital creatives worldwide to engage with the brand’s visual heritage via generative-AI tools. Rather than simply broadcasting visuals, the campaign asked users to re-imagine iconic assets — from the contour bottle to archive Santa and polar-bear imagery — through the joint power of…
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The Human Side of AI: Making Visuals Feel Real
Real Feelings Still Matter in a Digital World AI can now generate cinematic visuals faster than a camera can focus. But what draws people in isn’t realism — it’s emotion. As AI floods the creative world, a quiet divide is emerging between visuals that impress and visuals that connect. The real challenge for modern marketers isn’t…
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Beyond Aesthetics: How AI Visuals Build Brand Identity
Why Visual Identity Matters More Than Ever In today’s fast-moving digital world, people make decisions in seconds — often based on what they see before they read. That’s why a strong visual identity is more than a design choice; it’s the foundation of brand trust. But what makes an identity recognizable? It’s not about showing something…
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Transforming AI Visuals into Compelling Brand Stories
A few years ago, AI visuals were mostly experiments — fun prompts, random outputs, and unpredictable styles. Now, they’ve become an integral part of how forward-thinking brands create, test, and visualize campaigns. But the shift isn’t about faster content creation. It’s about transforming an idea into a brand story that feels intentional, emotional, and consistent…
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How to Build a Strong Brand Identity Online
Developing a strong brand identity online is essential in today’s digital-first marketplace. Your brand identity goes beyond visuals; it captures your mission, personality, and customer promise. Effective online branding not only helps you stand out but also fosters trust and loyalty. Yet with so many channels—Instagram, LinkedIn, TikTok, YouTube—maintaining brand consistency can feel daunting. Let’s…
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Podcast Marketing: Boost Your Brand with Audio
Podcast marketing has emerged as a highly effective strategy for small businesses. It helps build brand awareness and also fosters deeper customer relationships. Branded podcasts can drive up to 89% higher brand awareness and 57% increased branded consideration compared to other content types. Recent studies show podcast advertising yields nearly five times the ROI of…
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How to Plan Creative and Effective Chinese New Year Campaigns
Chinese New Year is more than a festive season. It’s a great opportunity for brands to connect with people on a deeper level. To make an impact, your campaigns need to combine creativity with cultural meaning. Here are some simple, effective strategies, along with real-world examples and tips, to help you craft campaigns that really…
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5 Steps for Building an Effective Content Strategy
Creating a content strategy doesn’t have to feel like a mountain to climb. Whether you’re running a small business or managing a team, this guide simplifies the process. It provides practical steps to create content that engages your audience. These steps will help grow your brand. Step 1: Define Your Brand Identity Your brand identity…
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