Case Studies
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Case Study: Mango – “Sunset Dream” (2024)
In July 2024, Mango announced that the campaign for its youth line (Mango Teen) limited‑edition “Sunset Dream” collection was generated entirely using artificial intelligence. The campaign formed part of Mango’s Strategic Plan 2024‑26 (“Earn” lever: technology, data, operational excellence) and launched across 95 markets. For visual marketing professionals, the campaign offers a clear lesson: the future of visuals is…
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Case Study: Coca-Cola’s “Create Real Magic” — Generative AI Meets Brand Creativity
Introduction In March 2023, Coca-Cola launched “Create Real Magic”, an innovative platform inviting digital creatives worldwide to engage with the brand’s visual heritage via generative-AI tools. Rather than simply broadcasting visuals, the campaign asked users to re-imagine iconic assets — from the contour bottle to archive Santa and polar-bear imagery — through the joint power of…
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Optimizing the Modern Customer Journey in 2025
In the fast-evolving world of digital marketing, understanding the customer journey is more crucial than ever. In 2025, trends like AI-driven personalization, shoppable video ads, and omnichannel optimization dominate the scene. Businesses must rethink how they engage customers at every stage of the digital marketing funnel. They also need to convert and retain customers effectively. Let’s break down…
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How to Plan Creative and Effective Chinese New Year Campaigns
Chinese New Year is more than a festive season. It’s a great opportunity for brands to connect with people on a deeper level. To make an impact, your campaigns need to combine creativity with cultural meaning. Here are some simple, effective strategies, along with real-world examples and tips, to help you craft campaigns that really…
LJ Visual Studio 