Industry Insights

  • How to Win with Instagram’s 2025 Algorithm: A Simple Guide to Boost Engagement

    How to Win with Instagram’s 2025 Algorithm: A Simple Guide to Boost Engagement

    Instagram’s 2025 algorithm is here, and it’s packed with opportunities for marketers ready to adapt. The big question: How can you make it work for your brand? Follow this straightforward guide to turn Instagram into your best-performing platform. Step 1: Choose Your Strategy—Community or Virality First, decide what matters more right now: building deeper connections…

  • 5 Must-Have Elements in High-Performing Social Media Videos

    5 Must-Have Elements in High-Performing Social Media Videos

    Let’s face it: social media is crowded. If you want your videos to stand out and actually get results, you need to bring your A-game. So, what makes a social media video work? Here are five key ingredients you need to know. We will provide real-world examples. You will also see data that shows you…

  • How to Craft a Winning Video Marketing Strategy in 2025

    How to Craft a Winning Video Marketing Strategy in 2025

    Video marketing is one of the best ways to connect with your audience in 2025. With 91% of businesses using video content, platforms like TikTok, Instagram, and YouTube are leading the charge. But what happens if TikTok gets banned in the U.S.? Many users are already moving to new platforms like RedNote (Xiaohongshu), so staying…

  • Must-See Innovations: Top 10 Tech Products from CES 2025

    Must-See Innovations: Top 10 Tech Products from CES 2025

    CES 2025 introduced a wide array of innovative technologies across multiple sectors, from home automation to gaming. Here are the top 10 products that captured attention and promise to shape the future of technology: 1. Asus Republic of Gamers (ROG) Laptops Asus revealed its latest ROG laptops, equipped with Nvidia’s RTX 50 Series GPUs and…

  • The Future of TikTok: What a U.S. Ban Could Mean for You

    The Future of TikTok: What a U.S. Ban Could Mean for You

    TikTok, the app that’s captured the attention of over 170 million Americans, could be banned in the U.S. as early as January 19, 2025. The Supreme Court recently heard arguments about the law requiring TikTok’s Chinese owner, ByteDance, to sell its U.S. operations or face a ban. The hearing didn’t bode well for TikTok, leaving…

  • Bringing Tech to Life: The Art of Human-Centered Storytelling

    Bringing Tech to Life: The Art of Human-Centered Storytelling

    Technology is amazing, isn’t it? It solves problems, makes life easier, and even changes the world. But let’s face it: tech can also feel…well, a bit cold and confusing sometimes. That’s where storytelling comes in. By focusing on the human side of technology, we can turn complex ideas into something everyone can connect with. Here’s…

  • Gamevertising: Connecting Brands with Gamers in 2025

    Gamevertising: Connecting Brands with Gamers in 2025

    At CES 2025, one session stole the spotlight for marketers and gamers alike: “Gamevertising: Immersive Brand Experiences in Gaming.” This talk highlighted how brands connect with gamers in creative ways. They do so through in-game sponsorships, campaigns, and even product placements. Are you curious about how brands are making their mark in the gaming world?…