LJ Visual Studio

New social platforms are popping up every year. You be wondering: Is Facebook still a good place to promote my brand?

The short answer: It depends.

Instead of guessing, let’s look at the data and find out if Facebook makes sense for your business in 2025.

Who’s Winning on Facebook in 2025?

Facebook isn’t dead—it’s just evolved. Here’s who’s thriving:

1. Brands Targeting Gen X & Millennials (35–54)

• Why: 72% of Gen X and 68% of Millennials use Facebook weekly to discover products, join Groups, and watch Reels.
• Examples:
  • Home decor brands sharing “90s nostalgia makeover” tutorials.
  • Local gyms posting “30-minute home workouts for busy parents.”

2. Local Businesses & Service Providers

• Why: 58% of users search Facebook for nearby businesses, events, and reviews.
• Examples:
  • Cafes promoting “Saturday family brunch deals” with AR menu filters.
  • Plumbers posting Reels like “How to fix a leaky faucet in 60 seconds.”

3. Niche Communities (Gardening, DIY, Fitness)

• Why: Facebook Groups have 1.8 billion active users—and hobbyists spend 2x longer engaging with content.
• Examples:
  • A yarn shop hosting a paid “Knitting Mastery Group” with live workshops.
  • Eco-brands sharing “Zero-waste hacks” Reels saved by 40k+ users.

Who Should Skip Facebook in 2025?

1. Brands Targeting Gen Z (Under 25)

• Why: Only 22% of Gen Z uses Facebook regularly. They’re on TikTok and BeReal.
• Exception: If you sell to parents through Gen Z (e.g., baby products), use Reels with trending audio.

2. Luxury or “Aesthetic-Only” Brands

• Why: Facebook users prioritize utility over aspirational content. Save the moody photos for Instagram.
• Exception: Use AR filters to let users “try on” luxury items (e.g., virtual watch demos).

3. Brands with Tiny Budgets for Ads

• Why: Organic reach is competitive. You’ll need to boost posts or run targeted ads to stand out.
• Workaround: Focus on hyper-local content and free tools like AI-generated Reels.

3 Questions to Decide If Facebook Fits Your Brand

1. “Does my audience hang out here?”

• Yes if: You sell to Gen X, parents, locals, or niche hobbies (fitness, cooking, crafts).
• No if: You target Gen Z or teens.

2. “Can I commit to Reels + Groups?”

• Yes if: You’ll post 3x/week (Reels, polls, tutorials) and engage daily in comments/Groups.
• No if: You can only post static photos once a month.

3. “Do I sell products/services with clear value?”

• Yes if: You solve problems (e.g., “saves time,” “saves money,” “makes life easier”).
• No if: Your product is purely emotional/impulse-driven (e.g., high-end art).

4 Signs Facebook Will Boost Your 2025 Sales

1. Your competitors are active in Facebook Groups.
2. You’ve got customer testimonials or “how-to” content ready to repurpose.
3. You can invest $50+/month in ads or a Subscriptions Group.
4. Your audience asks, “Do you have a Facebook page?”

What to Test If You’re Unsure

Try this 7-day experiment:

1. Day 1: Run Meta’s free “Audience Overlap” tool to see if your customers use Facebook.
2. Day 3: Post a Reel solving a common pain point (e.g., “How to style curly hair in humidity”).
3. Day 5: Join 3 niche Groups and comment helpful tips (no selling!).
4. Day 7: Check metrics. 100+ saves/shares? Double down. Under 10? Pivot platforms.

Final Verdict: Is Facebook Right for You in 2025?

Facebook is still a powerful tool IF:

✔️ Your audience is 35+.
✔️ You sell practical products/services.
✔️ You’re ready to use Reels, AI tools, and Groups strategically.

If your customers aren’t present, you should explore other platforms. Alternatively, if you can’t commit to engagement, you’ll get better results on platforms like TikTok or Instagram.

Still unsure? Use this checklist:

✅ Yes to Facebook → Gen X/parents, local business, problem-solving content, Reels + Groups.
🚫 No to Facebook → Gen Z audience, luxury/abstract brands, no time for engagement.

Make data-driven decisions—don’t just follow trends. If Facebook fits your strategy, go all in. If not, focus your energy where your audience actually spends time.